Lubricants are traditionally a low involvement product. Seldom do the consumers make the effort to undertake
market research, and the purchase decision relies largely on the mechanic’s recommendations.
This low customer engagement has given rise to many myths, the biggest one being that the brands with
greater visibility and premium pricing offer a better product than other competitively priced lube brands

The Importance of Licensing of Engine Oils

It is very important to feed your engine with the right motor oil. It’s one of those strategic decisions that may seem relatively insignificant at the time, but lead to consequential long term implications. Get it wrong and you’ll see the resultant slump- deterioration in performance, excess component wear and severe operational issues. The safest [...]

By |2019-11-25T15:20:10+05:30November 25th, 2019|Premium brand in Lube|Comments Off on The Importance of Licensing of Engine Oils

The Myth of Premium Brands in Lube

Lubricants are traditionally a low involvement product. Seldom do the consumers make the effort to undertake market research, and the purchase decision relies largely on the mechanic’s recommendations. This low customer engagement has given rise to many myths, the biggest one being that the brands with greater visibility and premium pricing offer a better product [...]

By |2019-10-22T15:34:20+05:30October 15th, 2019|Premium brand in Lube|Comments Off on The Myth of Premium Brands in Lube